Today we are going into the topic of the difference between B2B and B2C marketing or are the question more like: is there any difference?
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The complexity of B2B and B2C marketing coming right up! Well! Hello! It is great to see you and I hope you are having a fantastic day! But before we head with our topic let’s just see if I can ignite a little spark in your hunger for more marketing tips?
So let’s just dive straight into the topic.
On one hand both B2B and B2C have similar goals i.e. to get that final sell.
But they are communicating to two very distinct things and different types of audiences. B2C marketing is more emotional and focuses on the benefits of the product whereas B2B marketing is more logical and focuses on the knowledge and internal assessment.
Now this is a big topic and I will promise I will do my best to simplify it in this blog.
Let’s see how it goes:
B2B marketing has a longer “Sells” life which makes it challenging due to multiple touch points and also the chain of commands. On the other hand B2C is directed towards the actual decision maker.
In any case, marketing should be seen upon as a long term investment. The same way as you would do when hiring people. Because done right it can have an everlasting impact on the organization. It is no longer about regeneration as it means that get more people to push core message. But building authentic connections and relationships.
The lines are truly blurred between B2B and B2C marketing. Both qualitative and quantitative data become invaluable when targeting both type of audiences. At the end of the day you are selling to a person that there are still some differences that are depends upon the way of approach.
In B2B businesses, work harder to streamline the buying process to save time and money. While in B2C marketing it is more about simulating behavior to
satisfy instant needs, get the problem solved and let them be on the way. Which simplified is why it is said? Because B2B is more based on logic and B2C is based on emotions.
Most marketers fall into paralysis by analysis because they focus on lower level priorities and metric is still raising this view point and align those metrics to the goals. Including all eyes on the price and defining what success means to the brands.
Also the lot of B2B sells is much expensive because it takes longer time from this discovery to considering it before making any final decision and also more people are involved along that process.
In B2C the consumer is more focused on the emotions connected to the persons and that instant gratification. This is of course, somewhat relative given that the product is handy in commodity or bigger investments be it a car or a house.
In short we can say that the differences between B2B and B2C are logic vs. emotion; education vs. entertainment; relationships vs. loyalty; recognitions vs. status and chain of commands vs. decision maker.
Now more than ever, it’s about understanding your audience. First math out in detail that who they are? Where they are and who you need to call as an influence to insist in taking valuable decisions. How can you connect with a gatekeeper to help in the purchasing process?
Create a detailed customer journey with all relevant touch points and in the final stage how do we get the relevant information through the strangers who don’t know you or your brand. In the last stage once they are interested and have come to the consideration and buy stage we have a golden opportunity to like them with remarkable customer experience.
This is applied for both B2B and B2C. Even though the purchase is based on the logic or emotions there is still a person behind making that decision. And he or she needs to feel great about it. This will move you to the last stage of the customer journey.
Give love and they would be loyal which is just a simple and best way to do this. Retaining customers delight them with excellent experiences and they will become friends who in turn will tell to their friends about your brand.
So yeah! There are differences in the methods regarding marketing B2B or B2C but the principle are just the same. Steve jobs once said inspire me, enable me, and make me better: applies to marketing, inform them about the benefits of the product or services. Delight them with a positive experience and make them love your brand and become an ambassador.
That is the principle how to convert a stranger to become a customer to become part of your family tribe. Through the find, like, love method leads you to all the way into the better marketing.
I hope you like it! Yes? Great! And what are your thoughts regarding B2B and B2C marketing. I would love to hear from you. Anyway that’s it for now! Thank you so much for reading my blogs. See you soon with another blog!