While browsing the Internet, Have you ever faced questioned in your mind that from where all the information appears on Google? How Google can answer all questions within fractions of seconds? Well, the answer is a server, where all the data is stored. The server is a computer device or program whose task is to manage all networking resources. It is the central storehouse of data, information, images, videos and various programs that are shared by the users on the Internet. So, we can access the requested information & data from any location on the internet.

But where this server located? If my server is located in the USA & my website content is for Indian audience then will it affect my websites speed and ranking?

Let’s try to find out answers for all these questions. In the early days of Google, the server location did not matter. Only around 2001, it was considered that it does not necessarily make sense that only the domain extension information about where a website is.

            If someone works in Australia and publishes a website about “the best sights of Paris” in French, uses a .fr domain, but has his server in Melbourne, then the content still can be very important to people who live in France and are interested in Paris. On the other hand, a site that does not end in .fr but on .org may be very relevant to French people if the server is in France and the content is also French. In that sense, the server location is definitely a factor that influences the ranking – if not directly, then at least in the personalized search.

Geographic Location of the Hosting Server matters for SEO

For a website with Indian content and target audience, this means which is located on a .in domain and hosted in India – and if you take it very carefully, then the company that runs the server should also come from India and the operator also have his residence in India. It is clear to Google that this is a website that is relevant to surfers from India.  To improve SEO rankings for your site, you must host it in the same location as your target audience. This is one of the most important tips given by SEO professionals.

The longer the location of your server, the slower your website

It is most important for your website to load fast. Several studies report that more than 50% of the internet surfers wait for a site to load within 2 seconds. First-time visitors are like to neglect websites that take more than 3 seconds to load. If you consider about it from the user’s point of view, you will come to know why 80% of people decide not to come back again to a website they have had a bad experience with.

Longer the location of your server, the slower your website as it increases Latency hence the page load time. Latency is the time a server takes to receive and process a request from a visitor. If the server is located thousands of miles away, then time to transfer the data from that remote location obviously increases.

Keep servers close to your customers, even if that increases the costs

The location of your web hosting server affects on your expenses. Many companies in the west choose servers located in India and Bangladesh just to lower their costs.

This does not mean these countries provide servers that are any less compared to those provided in the west. But, manpower, tools, and techniques are inexpensive in underdeveloped countries.

Reducing the price by using servers that are at remote locations from your target audience feels like a good option in the small duration, but is actually costlier as it increases load time and you starts to lose customers.


Google tries to deliver the best results to all users in each country. Server location and IP address play a role, but the size of this role can be questionable. However, invariably, such a ranking factor is only one from many important ranking factors.

In conclusion, I reiterate the same thing. Choose a location for your hosting servers that are closer to your target audience. Your customers are the most important asset of your business, and should not be turned away for benefits that are short-lived.

In order to serve you better we at Hostdens provide multiple server locations to host your website all over the world.

Note:- When you’re ranking your website it’s also very important to look at many other ranking factors. Using the right tools for that is somewhat crucial for your business. One of those tools is Linkio, a tool that gives you the exact anchor text percentage to use in your content or when you’re doing a link building campaign and also helps you outrank your competitors fast. 

Visit now- Hostdens

Vishwajit Kale

Vishwajit Kale blazed onto the digital marketing scene back in 2015 and is the digital marketing strategist of Hostdens, a company that aims to provide reliable web hosting solutions. Vishwajit is experienced in digital and content marketing along with SEO. He's fond of writing technology blogs, traveling and reading.