Congratulations, you have decided to take your business on an online platform. It’s the first big step towards success in today’s digital era. I believe that you have already decided the name for your business, now you want a website with the same brand name. So you are trying to search for the same name on hosting web service provider sites.

Wait, before you try to search business domain name, I would like to give you 9 tips to get the best domain name for your business.

  1. Domain name should be catchy & attractive.
  2. Domain name should contain keywords relevant to your business.
  3. It should be short and sweet.
  4. It should be easily readable and pronounceable.
  5. It should be unique and expandable.
  6. It should be brandable and memorable.
  7. Avoid confusing letters, hyphens in domain.
  8. Register your domain, before someone else will book it.
  9. Choose .com but what if .com is not available?

Let me explain all these tips in brief

1.     Domain name should be catchy and attractive:

It should be instantly appealing and attractive. So that people can easily attract towards your products. It should be trendy. A domain name should be in such a way that one should easily remember. 

2.     A domain name should contain keywords relevant to your business:

Keywords are the ideas which will define what your content (website) is about. They are the one with which customers look for your business products or service while browsing on the internet.

 It’s also important according to SEO point of view. When search engine bots crawl for your website, it’s easy for crawlers to index your domain name, with keywords. This helps in improving your website’s ranking.

3.     Domain name should be short and simple:

Try to make your business domain name short and simple. Complicated domain names are not appealing to users. A business domain name is the first thing that your customers are going to see when they enter look for your service. It’s better to keep it simple & short. As it avoids spell-mistakes, and users can directly type your domain name while looking for your service or products while browsing on the Internet.

4.     Domain should be easily writable and pronounceable:

It should be easy to read and write. Sometimes domain names are too complicated to pronounce and write, which may give wrong results to users or may redirect to other websites.

So, it’s always good practice to keep your business domain name in such a way that people can easily write it without any spell-mistake & can say it without any difficulty.

5.     Your Domain should be Unique and expandable:

Business name or domain name is the first identity of your products or services. It should be unique and expandable. Expandable means that you can add the extra word as suffix or prefix in your domain name.  It should address what your business is all about. Do not copy your business domain name from others. Search for creative ideas before finalizing it.

 For ex.  is the unique name which reflects web hosting services.

6.     Domain name should be brandable &memorable:

When people come to know your domain name, it should create your business image in their mind. People should remember it for a long time. It should feel like this business will be a ruling brand in the future. Sometimes domain names work even though they are not relevant to your business.

For ex. Dell is the brand name for laptops. When a person is looking for laptops, they type dell laptops as a search query in search engine.

7.     Avoid confusing letters, hyphens in domain:

A business domain name should be in such a way that it should not contain any confusing letter or dash, comma, special characters, hyphens.

8.     Register your domain, before someone else will book it:

If you are searching for the business domain name and you found appropriate one then book it as early as possible. As popular names already sold out and you have fewer chances to get the desired domain name. Your competitors are also looking for the same. So be quick to register your appropriate domain name. Search for synonyms. You can get ideas from your friends, relatives. Try to make use of punch line, a phrase that inspires you for business. Also don’t forget to renew it, before its expiry date.

9.     Choose .com but what if .com is not available? :

Its best practice to choose your domain name with .com as generally internet users while browsing assumes that .com. So always try to get .com. But what if .com is not available or already taken?

In spite of the fact that the .com extension is a worldwide used, you can choose country code TLDs are just as useful as .com.  

For ex. If a person whose business is targeting for Indian customers & looking for a domain name then he can select .in extension instead of .com similarly you can choose .edu for educational portals or websites. You can even go for .net, .gov, etc.

Final Thought:

When people think of a website domain, they just think that their business name with .com extension. But there are more things to be considered while finalizing it. Take help of the above tips and choose your best branding name which will give your business a lot of success and growth in the future. As the domain name is the first things that people are looking for your products and services. So choose a business domain name wisely. 🙂

You can check availability of your perfect domain name from here :-


Vishwajit Kale

Vishwajit Kale blazed onto the digital marketing scene back in 2015 and is the digital marketing strategist of Hostdens, a company that aims to provide reliable web hosting solutions. Vishwajit is experienced in digital and content marketing along with SEO. He's fond of writing technology blogs, traveling and reading.